購買書畫藝術品的理由
畫初起源于裝飾使用，書法收藏開始于對文字內容和書寫的把玩，也附帶著畫的裝飾功能。隨著裝飾品材料的多元化，以及文化傳承之破壞，書畫作為墻上的裝飾物品已遠離了絕大的多數家庭。當今的人們重新又看上書畫，多數人大都是沖著巨額財富去的，前代的書畫在藝術品的市場的表現，使很多人希望擁有這一財富，復制奇跡。大量的經營藝術品的人及機構，推銷產品時都鼓吹的都是當下投資、未來獲益。與推銷保險一樣，把回報說得那么確定且豐厚，而他們自己卻并不購買自己的產品，像多數畫家自己不買畫，只喜歡豪車和豪宅一樣。
China painting originated in the decoration, Chinese calligraphy collection began in the play of text content and writing, also with a China painting decorative function. With the diversification of decorative materials, as well as the destruction of cultural heritage, painting and calligraphy as a decorative items on the wall has been far away from the vast majority of families. Today's people re look at painting and calligraphy, most people are directed at the huge wealth to the previous generation of calligraphy and painting in the performance of the art market, so many people want to have this wealth, copy the miracle. A large number of people and institutions operating art, selling products are advocating the current investment, future benefits. Like selling insurance, they are so sure and generous that they don't buy their own products, like most painters don't buy paintings, just like luxury cars and luxury houses.
大家都知道某個行當能賺大錢，說明這個行當的大錢已經被別人賺去了，這是經濟學一般規律，不然普天下的人就都很容易復制賺錢機會，都一樣有錢。一種產品成為了普遍需求要么就是大宗物資，要么是虛假的泡沫。大宗的物資的盈利模式在于數量大和微利，如果書畫作品的裝飾功能還在，印制年畫就是這樣獲利。藝術品從古到今大都是奢侈品，說什么走進了千家萬戶，除非像彩電、洗衣機、冰箱，成為生活的必需，而當今雨后春筍般成長起來的書畫家，一批批書畫作品被富人買回家，大多數都被放在柜子里，當著憑證和期權一樣的保管，只是個概念，不是生活的必需。據說，西方從事畫畫的人逐年減少，與我們一樣，裝飾需求多元了是共同的，西方人買普通的畫是著眼于當下的使用，沒有人把低端畫買下來指望未來增值。我在想，這么多字畫，而且還在呈現幾何級不斷增加存量，當下未見到使用，未來還會有什么用呢？試想把你一件莫名其妙的心愛之物，傳給自己的孩子，是什么情景？隔代又隔膜，他們一定不會理解這東西的意義，更別想增值而賣給其他人家了！
We all know that a business can make a lot of money in this business, that money has been earned to others, this is the law of economics, or the world's people are very easy to copy the same opportunities to make money, money. A product becomes a universal demand, either a bulk commodity or a false bubble. The bulk of the material is the profit pattern of large quantity and low profit, if the decoration function still works of calligraphy and painting, printed New Year paintings that profit. Art since ancient times mostly luxury, what went into the thousands of households, unless like color TV, washing machine, refrigerator, become a necessity of life, and the like to grow up painting bamboo shoots after a spring rain, a batch of paintings and calligraphy works are the rich to buy a home, most of them were placed in the cabinet, the vouchers and options like custody, just a concept of life is not necessary. It is said that decreased year by year engaged in the west painting people, like us, decoration needs multivariate is common, Westerners buy ordinary painting is the use of focus on the moment, no one to buy down on future value-added low-end. I think, so many paintings Chinese, but also exponentially growing stock, the moment did not see, the future will have what use? Imagine you a puzzling beloved things, passed to their children, what is the scene? Grandparents and diaphragm, they will not understand the significance of this thing, don't want to add value and sold to other people!
藝術品市場之財富效應產生于生活財富匱乏時，不是生活必需的奢侈品被價值低估，隨著生活的富裕，購買藝術品的人數增加，使供求關系改變而價值開始回歸。沖著再漲價的概念去購買者增多，就會產生預期的增值效應，進而出現價值高估和泡沫。當今藝術品市場總體已處于這樣的新階段，未來高價藝術品永遠是小眾收藏所追逐的少數大家作品，許多過去時代的小名頭書畫作品卻沒有當代書畫值錢，這都是活生生的現實。任何一個時代除了主流風尚以外，也必有傳統習俗的傳承者，所以任何時代都會有小眾對字畫的需求，他們自有他們同時代的作品可供選擇，或繼續追捧已經高價的大名家。沒有人會喜歡帶著逝去的人印跡的舊貨，除非這些舊物能未來風騷，躍入大名家行列，可能嗎？
The wealth effect of the art market in life when the lack of wealth, not the necessities of life of luxury was undervalued, with the rich life, the number of buy art increases, make changes in supply and demand and value return. Rushed to the concept of price increases to buyers, will produce the expected value-added effects, and thus the value of overvalued and bubble. Today's art market overall has been in a new stage of the future high art is always pursued a niche collection of everyone works, many times past a small head but no valuable works of calligraphy and painting of contemporary painting and calligraphy, it is a living reality. Any time except outside the mainstream fashion, there is also a traditional custom of inheritance, so any time there will be a niche demand for calligraphy and painting, they have their contemporary works available, or continue to chase high already famous. No one will love with a dead person imprinted goods unless these things can lead the future trend, the ranks into the famous possible?
我常常勸買字畫的人：你買的字畫得保證讓自己賞心悅目，買回家少能掛在客廳、書房、臥室，或隨便地方。對花大錢買字畫的人：所買的畫起碼要能向人顯擺，讓內行感到稀奇、羨慕和驚嘆。毋庸諱言，全世界的購買藝術品的人有26%都是為了炫富，正好高出一倍。我還對買高檔字畫的人說，檢驗你所買是否值當，假如你有不時之需，藏品要能保證可作抵押，或能打折變現。假若買的是天價，缺錢時地價都賣不出，那就是被推銷了。部分賞心悅目的字畫或許會博得未來的人來認真欣賞，值錢與否好像并不重要，重要的是你消費過。畫創作只有重回它的本質，才能擁有健康的未來，才有可能產生出新的傳世作品。
I often advise people to buy Calligraphy: you buy and make sure you first have to buy a home can at least be good to hear or see, hanging in the living room, study, bedroom, or any place. To spend a lot of money to buy pictures and people buy paintings at least to show off, let the experts feel strange, envy and awe. Needless to say, buying art people around the world are 26% to show off their wealth, Chinese is twice as high as. I have to buy high-end paintings say you bought is worth checking, if you have a collection to ensure the possible period of want or need, can make the mortgage, or discounted cash. If you buy is astronomical, when money is not sold, it is sold. Some pleasing paintings might win the future of the people to appreciate the valuable or not, like is not important, it is important that you consume. The creation of China painting only return to its essence, in order to have a healthy future, is likely to produce new masterpieces.
