1、 The level of calligraphy

老一輩藝術家張仃曾呼吁"守住畫的底線",這個底線就是書法。書法表如今國畫中，一是書法用筆，二是題跋書寫的藝術美。畫考究書法用筆，"以書入畫"是古代畫家不斷在理論和追求的。"骨法用筆"指的就是書法用筆。蘇東坡、倪瓚、徐渭、黃賓虹等都是以書入畫的高手。書法是一門需求常年累月練習的藝術，寫書者要心平氣和才行。如今好多畫家不注重書法的練習，也不注重筆墨，招致畫面沒有筆墨的氣韻，以連款都不敢落，提筆露怯，這樣的作品或藝術家就不算是潛力股。同樣的作品，題跋較長者比窮款者價值要高一些。

Zhang Ding, an artist of the older generation, once called for "keeping the bottom line of Chinese painting", which is calligraphy. Calligraphy table in Chinese painting today, one is the calligraphy pen, the other is the artistic beauty of inscription and postscript writing. Traditional Chinese painting is exquisite in calligraphy, "calligraphy into painting" is the constant theory and pursuit of ancient painters. "Bone technique pen" refers to the calligraphy pen. Su Dongpo, Ni Zan, Xu Wei and Huang Binhong are all masters of painting with books. Calligraphy is an art that requires years of practice. The writer should be calm. Nowadays, many painters do not pay attention to calligraphy practice or pen and ink, which leads to the lack of charm of pen and ink in the picture, so that they dare not even drop the money and show their timidity in raising the pen. Such works or artists are not considered potential stocks. For the same works, those with longer inscriptions and postscripts are more valuable than those with poor money.

二、有沒有學術支撐

2、 Is there academic support

言之無文，行而不遠。書畫家的學術程度會影響他創作的深度和可持續度。理論指導理論，這也是古人要讀萬卷書的一個緣由。經過閱讀、創作與交流，久而構成本人的一套理論體系，或是對藝術的共同視角，這對藝術家的生長有重要的意義。這種學問還包括文學、史學、音樂、舞蹈、中醫、太極等等，從傳統文化中吸取營養，豐厚和深化創作內涵，作品才有風格。

Words without words are not far away. The academic level of a calligrapher and painter will affect the depth and sustainability of his creation. Theory guides theory, which is also a reason why the ancients wanted to read thousands of books. Through reading, creation and communication, I have formed a set of theoretical system for a long time, or a common perspective on art, which is of great significance to the growth of artists. This knowledge also includes literature, history, music, dance, traditional Chinese medicine, Tai Chi, etc. only by absorbing nutrition from traditional culture and enriching and deepening creative connotation can the works have style.

三、影響力和知名度

3、 Influence and visibility

名家與非名家，是權衡藝術價值和投資價值的重要界線。在某種水平上，藝術品投資就是投資名家的作品。這里名家也分大名家和小名家。一些影響力和知名度特別大的書畫家作品，固然收益比擬高，但投資本錢也高。對一個普通畫家來說，要進步知名度是一件很艱難的事情，他需求畫廊、經紀人、拍賣公司、媒體等諸多方面的努力才干有一些效果。假如畫家已有了一定的知名度，那么他的市場就會隨之升溫，珍藏者也就更關注。

Celebrities and non celebrities are important boundaries to weigh the artistic value and investment value. To some extent, art investment is to invest in the works of famous artists. Famous people here are also divided into big and small famous people. Although the income of some calligraphers and painters with great influence and popularity is relatively high, the investment cost is also high. It is very difficult for an ordinary painter to improve his popularity. He needs the efforts of galleries, brokers, auction companies, media and other aspects to have some results. If a painter has a certain popularity, his market will heat up and collectors will pay more attention.

四、作品自身的藝術程度

4、 The artistic level of the work itself

作品自身的藝術程度，才是權衡其價值的主要要素。這觸及到書畫的三境地：景物境地、筆墨境地和人文境地。一幅作品自身對山川自然"象其物宜"的描畫，就是景物的境地。能夠看到它的技法、風光之美、章法規劃之妙。假如在景物的根底上，還有"筆精墨妙"的筆墨境地那就更好。的山水畫以筆取氣得其陽剛之美，以墨取暈得其陰柔之美。筆墨的精妙可氣韻，氣韻生動乃畫之高境。書畫作品的人文境地能夠表現在題材、畫旨、畫趣、詩詞題跋等方面。

The artistic level of the work itself is the main factor to weigh its value. This touches on the three situations of calligraphy and painting: scenery, pen and ink and humanities. A work's own description of the nature of mountains and rivers is the situation of the scenery. We can see its techniques, the beauty of scenery and the beauty of composition and planning. It would be better if there were a pen and ink situation of "fine pen and wonderful ink" on the basis of the scenery. Chinese landscape painting obtains its masculine beauty by drawing Qi with pen and its feminine beauty by drawing dizziness with ink. The subtlety of pen and ink can produce charm. The vivid charm is the high realm of painting. The humanistic situation of calligraphy and painting works can be reflected in subject matter, painting purpose, painting interest, poetry and postscript and so on.

五、市場鋪墊和表現

5、 Market foreshadowing and performance

藝術作品一旦進入市場，就是一種商品，需求市場的運作來助其順利轉換效果益。有的畫家一門心機放在創作上，不屑于俗事，作品沒人知曉，自然也就沒有市場。有些畫家常做一些展覽，拜托畫廊停止各種宣傳，拍賣會也頻頻亮相，隨著知名度的擴展，市場也在擴展。市場的表現還表現在其價錢的穩定性。假如市場長時間地處于一個穩健有漲的狀態，就闡明投資它是穩妥的。

Once a work of art enters the market, it is a commodity, and the operation of the market is needed to help it transform smoothly. Some painters put their mind on creation and disdain worldly affairs. No one knows their works, so naturally there is no market. Some artists often do some exhibitions and ask the gallery to stop all kinds of publicity. Auctions also appear frequently. With the expansion of popularity, the market is also expanding. The performance of the market is also reflected in its price stability. If the market is in a steady and rising state for a long time, it is safe to invest in it.