隨著書畫市場的逐步火熱，書畫成為了人們一種投資收藏。但對于很多的書畫收藏愛好者，像齊白石、張大千、徐悲鴻等名家字畫，是他們所不能負擔的，具潛力的當代名家字畫，成為了人們的好選擇。那么名家字畫和名人字畫的區別到底是什么呢？
字畫鑒定評估小編來給您解答
With the gradual popularity of the calligraphy and painting market, calligraphy and painting have become an investment collection for people. But for many collectors of calligraphy and painting, such as Qi Baishi, Zhang Daqian, Xu Beihong and other famous calligraphers and paintings, they can't afford it. The potential contemporary famous calligraphers and paintings have become a good choice for people. So what is the difference between famous calligraphies and paintings and famous calligraphies and paintings? Calligraphy and painting appraisal evaluation editor to give you an answer
問：兩類藝術品如何定性？
Q: How to determine the nature of the two types of artworks?
“書畫名人”是指在書畫領域有較高造詣者，多為科班出身，如傅抱石；或專職長期從事書畫藝術創作，他們因擅長本業且長期從事藝術創作而得名。“名人書畫”是指在書畫行業外有很高知名度者，并非科班出身(或不具備過高造詣)，不以書畫為本業，但他們的作品卻被世人熱捧，如梅蘭芳，在戲曲界中他有很高的知名度，而在書畫領域并非專門的。
"Calligraphy and painting celebrities" refer to those who have high attainments in the field of calligraphy and painting, most of whom are from the university, such as Fu Baoshi; Or full-time and long-term engaged in calligraphy and painting art creation. They are famous for their professional skills and long-term artistic creation. "Celebrity painting and calligraphy" refers to those who have a high reputation outside the painting and calligraphy industry. They do not have professional background (or high attainments) and do not take painting and calligraphy as their profession, but their works are popular with the world, such as Mei Lanfang, who has a high reputation in the opera industry, but is not specialized in the painting and calligraphy field.
問：二者在市場中表現？
Q: How do they perform in the market?
各有需求。今天相對于“書畫名人”，市場更看重“名人書畫”。即使是以書畫為本業的藝術家也須廣泛參加社會活動，使自己很“知名”，進而加入當下的“名人書畫”序列。名人書畫相當于有名的牌子商品，社會身份價值相當于商標價值，在商品經濟社會中，價值大于生產價值。
Each has its own needs. Today, compared with "celebrities in calligraphy and painting", the market places more emphasis on "celebrities in calligraphy and painting". Even artists who take calligraphy and painting as their profession must participate in social activities extensively to make themselves "famous", and then join the current "celebrity calligraphy and painting" sequence. Celebrity calligraphy and painting are equivalent to famous brand goods, and the value of social identity is equivalent to the value of brand trademark. In the commodity economy society, the transaction value is greater than the production value.
沒有社會符號價值的藝術品猶如沒有商標的產品，即使具有完全的使用價值和欣賞價值，也只能通行于低端市場，而不能進入主流市場。因此技藝高者因暫時不知名未必有高，在當下市場中，要看誰更有話語權與藝術影響力。
Artwork without social symbol value is like a product without trademark. Even if it has full use value and appreciation value, it can only be used in the low-end market, but cannot enter the mainstream market. Therefore, those with high skills may not have high prices because they are unknown for the time being. In the current market, it depends on who has more voice and artistic influence.
問：投資者如何去選擇？
Q: How do investors choose?
“名人書畫”往往與當時的審美趨向有關，投資者在選擇時應注意時效性，在有效期內兌換，時效性一過，其作品或將失去原有價值。此種投資重視的是短期效益。“書畫名人”價值穩定，一旦在藝術史中定位，就會長久有效。
"Celebrity calligraphy and painting" is often related to the aesthetic trend at that time. Investors should pay attention to the timeliness when choosing, and exchange them within the validity period. Once the timeliness expires, their works may lose their original value. This kind of investment focuses on short-term benefits. The value of "calligraphy and painting celebrities" is stable, and once it is positioned in the art history, it will be effective for a long time.
投資者應注意其真假風險。由于藝術品精品產量少，大師們創造的藝術經典遠遠不能滿足當時社會需求，歷來被社會鼓勵臨習，默許模仿，因此市場上就出現了很多“高仿”作品。
Investors should pay attention to the risk of authenticity. Due to the small output of fine works of art, the artistic classics created by masters were far from meeting the social needs at that time, and were always encouraged to learn and imitate by the society, so there were many "high imitation" works on the market.
Although there are market demands, the demanders are different. Whether you choose "famous calligraphers and painters" or "famous calligraphers and painters", there are risks. You can come to us for research http://www.longxiapy22.com Share and exchange!
